endless rotation of pre-loved fashion,
curated for you.
try before you buy
Inro is a rent-before-you-buy secondhand fashion subscription, curated for you. Scoured and curated by a team of experts who are passionate about style & sustainability, you can now say goodbye to change room anxiety, or endless scrolling of online shopping - which most failed to represent us regardless!
Subscription now available nationwide!
*Remote charges may be applicable
Pick your rotation
Share your fit & style
Receiving your rotation (delivery or collection)
Purchase what you love, let go of the rest
Wear for a month
Bonus: Donate for credit
we’re shifting the perception around the value & consumption of fashion.
Inro (which stands for "in rotation") is a female-founded startup, extending the lifespan of pre-loved clothing by placing them back in rotation of your wardrobes.
For the cost of a celebratory dinner for two, you get a bunch of 'new' outfits to play with, guilt-free, and tailored to your lifestyle & desire.
Expressing your authentic self through fashion shouldn’t cost the planet!
speed up slow fashion to beat fast fashion, together.
Inro aim to reduce Australian’s consumption of fast fashion by providing a convenient & guilt free alternative.
Australia is the second-largest consumer of new textiles, with each person buying an average of 27 kg of new textiles a year, of which 23 kg are sent to landfill.
Two-thirds of those discards are man-made synthetic/plastic fibres that may never break down.
With a rent-before-you-buy model, we curb the need to impulse buy brand new.
leading the change in circular economy
Inro is changing the linear fashion economy, meaning less will be bought/manufactured, and less will be left ruining our planet.
Our community/ rotators may choose to consciously purchase the garment after wearing them throughout the rental period, but our end-of-life care takes them back to mend, alter, upcycle, recycle (and in the future, regenerate) them, which helps us close the loop on our circular business model.
Strive to create a space for all, we celebrate all fit & style. We are actively expanding our rotations to broader demography of women & non-binary folks nationwide.
While sourcing pre-loved can prove to be challenging, it is one that we proudly take on. Our current community includes folks with special needs, living in remote areas, and a wide range of age-group.
We’ve moved away from the confusing unstandardised sizing system, and match clothing to your measurement instead. You’re more than a label, and your beautiful body is created to change!
Inclusivity at our core
Join the Community
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Additional Sky
I was sold on the first box I received, because not only were they things that I’d not have thought to purchase myself, but THEY ALL FIT.
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Alyssa Bermudez
Perfect for myself during pregnancy when I don't want to commit to new clothing at varied sizes. Highly recommend!
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Ruhee M
thrilled with all my pieces, they fit perfectly and nailed the brief with what I was looking for. Highly recommend, can't wait for my next box already!
